In the new world of technology, the mode of elections and their mode of campaigns are changing. Now a Days the participation of people on media channels or on social media sites is consistently increasing and this participation plays a huge role in making their opinion and decisions. So in the elections Political parties and their candidates are using this channel widely. In India almost one third of population use social media and they are actively affected by this. So the use of social media and other digital channels are increasing among political candidates to influence the voters and public.