Media plays a very important role in the election as it affects the opinion of society most. In a new digital era almost every second person is connected with the issues through the media whether it is print or digital. As media is also called the fourth pillar of Indian democracy, it’s their duty to convey the truth top public. Our experienced strategists use the media tools to enhance the popularity of candidate by making and arranging short interviews with news channels as they are the most watched shows during elections. They also use print media to convey the voice and manifesto of candidate to general public through some articles or public advertisements. With the help of media- print or digital, the reach of voice can be increased so our team make a proper plan for media reach.